This contract may only be cancelled if notice in writing is received by show management at least 45 days prior to the first day of the show. If the exhibitor cancels prior to or on this date he/she is liable for a $100.00 administration fee, plus G.S.T., for cancellation with the balance being refunded by show management. If the exhibitor cancels after 45 days prior to the first day of the show, the exhibitor is liable for full payment of his/her space rental. This also includes contracts signed after the cancellation deadline. In the event the exhibitor fails to make payment as afore said or fails to comply in any respect to the terms of this contract, show management reserves the right to cancel this contract without notice and all rights of the exhibitor hereunder shall cease and terminate. Any payment made by the exhibitor on account here of will be retained by show management as liquidated damages for breach of his/her contract and show management may there upon rent said space. Failure to appear at the event does not release the exhibitor from responsibility for payment for the full cost of the space rented.